TANYABYTE

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As a lifelong gamer, I understand the culture, language, and communities behind every click -- and I use that insight to craft marketing that truly resonates.

Work With Me

Community Building

This service strengthens brand presence by creating loyal, engaged gaming communities.

Builds authentic player relationships
Establishes clear communication + engagement strategies
Supports long-term community growth

We don’t just help you gather an audience — we help you build a space where players feel like they belong. Through intentional community design, consistent engagement, and authentic cultural insight, we create ecosystems that grow naturally and meaningfully over time.

Digital Advertising

This service delivers targeted, player-focused digital ads designed to boost visibility and performance.

Creates visually compelling ad content
Develops targeted campaign strategies
Optimizes ads for reach and engagement

Our approach blends player psychology with platform-native creative to deliver ads that feel natural in a player’s feed. We focus on strategies that lower acquisition costs while raising brand perception, ensuring every campaign contributes to long-term growth.

Influencer marketing

This service connects brands with creators who align with their identity and audience.

Identifies and vets relevant gaming influencers
Manages campaign coordination and briefs
Ensures authentic, high-impact collaborations

Players trust creators more than brands, making influencer partnerships essential in gaming today. We help you choose the right voices, design campaigns that feel authentic, and support creators so the final content resonates deeply with their communities.

Hi, I’m TanyaByte — your gamer-turned-digital marketer.

I’ve spent years in gaming spaces as a player, creator, and strategist and now I use that experience to help brands, creators, and studios connect authentically with players.

I blend digital marketing strategy with a deep understanding of gamer culture to create content, campaigns, and branding that feel natural in the gaming world — not corporate, not cringe, just genuinely part of the community.

What I bring to the table:

Gamer-first mindset – I understand how players think, talk, and interact because I’m part of that world.
Authentic marketing – I focus on content and messaging that feels native to gaming communities, not like an ad slapped on top.
Creative direction + visuals – I care about how things look as much as how they perform, combining aesthetics with strategy.
Digital strategy you can grow with – From social media planning to campaign ideas, I help you build a presence that’s consistent and scalable over time.

whom I work with:

Game studios and gaming brands
Content creators and influencers
Gaming-related products and lifestyle brands

How We Work Together

Behind the Strategy

Our process is designed to keep every project clear, strategic, and aligned with gaming culture from start to finish.

In just three steps:

1. Discovery Call
We discuss your goals, audience, and brand personality to understand what you want to achieve.

2. Strategy + Creative Direction
A tailored plan is developed — including messaging, content direction, and campaign strategy — all rooted in gamer culture.

3. Execution + Growth
Content is created, campaigns are supported, and your brand is guided as it expands within the gaming community.

Learn More

Why Choose TanyaByte?

The B.Y.T.E. Framework

Build. Yield. Transform. Expand.
The B.Y.T.E. Framework delivers clear strategy, standout creative, and long-term growth built for gaming brands.

BYTE was built to bridge the gap between traditional marketing and the fast-moving world of gaming culture. Gamers value authenticity, creativity, and community — and brands that don’t understand these principles often struggle to connect. We help you navigate this landscape with clarity and intention, designing strategies that resonate with real player behavior. Whether you’re launching a game, growing a community, or strengthening your digital presence, BYTE brings cultural insight and creative precision to every project. Our focus is simple: help your brand show up in a way that feels genuine, relevant, and unforgettable.

B — Build the Foundation

Every project starts with understanding your audience, your goals, and the unique world of your brand or game.

Audience insights
Brand positioning
Core messaging

Y — Yield Strategic Direction

We develop a tailored marketing plan rooted in data, trends, and gaming culture.

Campaign strategy
Content direction
Platform selection

T — Transform Through Creative Execution

We turn strategy into visually engaging, gamer-native content that resonates and converts.

Short-form video
Digital ads
Creator/influencer content

E — Expand Through Community & Optimization

We help your brand grow sustainably by nurturing your community and refining performance over time.

Community building
Engagement strategies
Performance optimization

Brands & Communities I Align With

I work with creators, indie game studios, and gaming-focused brands who want authentic, player-first marketing. My style aligns with companies that value creativity, strong storytelling, and genuine community connection.

Power Up Together

"Every time she shows me something she’s working on, I’m like… damn, brands would kill for this level of creativity."

Duc Long Pham
Serious Gamer

"Tanya always knows what gamers vibe with. It’s like second nature to her."

Ryan Pierce
Business Owner/Gamer

"Honestly, Tanya understands gaming better than half the brands trying to market to us. She knows what actually works."

Qaizar Shah
Variety Gamer

Ready to level up your brand?

Strong strategy, authentic content, and player-first marketing start here.